Real Estate Round Up

Check out some of Tacony’s recent real estate offerings. Click the links for more information, everything is provided by the seller or owner. Current as of 3/12/2015

6435 Torresdale Avenue

6435Torresdale

Thriving hair salon on high traffic block in up and coming Tacony area. Perfect for nail, hair or tanning salon. Sale includes all equipment and fixtures. Upper and lower level consists of two one-bedroom apartments for added income.

6928 Torresdale

6928Torresdale

This 2000 square foot single family home has 3 bedrooms and 1.0 bathrooms. It is located at 6928 Torresdale Ave Philadelphia, Pennsylvania.

6908/6910 Torresdale Avenue

6908Torresdale

This building is part of Tacony’s Historic Commercial Corridor. It provides a great opportunity to live above your store while renting the other units and recruiting new businesses to the area. It is a great location right off of I-95 with access to New Jersey and the SEPTA regional rail Trenton line.

The property is currently listed at $215,000. If interested, contact Jim Gorecki at Fidelity Commercial Real Estate. He can be reached by email at  jgorecki@fidelitycommercial.com or by phone at 610-878-2220 or 610-639-0168.

6814 Torresdale Avenue

6814Torresdale

814 Torresdale Ave. This is an excellent development opportunity in the heart of historic Tacony’scommercial district! The area is presently undergoing a series of revitalization measures and a combination of public and non-public investment has Torresdale Avenue on an upward trajectory. Check out the website historictaconyrevitalization-dot-com. Zoned CMX-2, this property has a wide variety of potential uses. Built in the late 1920’s as the Liberty Movie Theater, this one-story structure features high ceilings and approximately 14,400 square feet of space, primarily divided into two (2) clear span areas.(Click the link above for more)

6918 Torresdale Avenue

6918Torresdale

Entrepreneur and Investor Alert : Tacony is on the Rise : This 4,000 SF commercial property is a very desirable premium double-wide Mixed-Use Investment Opportunity strategically located on the commercial corridor in the Heart of Tacony. First Floor: Open 2,000 SF expansive commercial Space 34’x60′ on ground level is offered for sale ‘as is’ in good condition. Tall ceiling, double-wide window display, use of full 2,000 SF basement and 22’x34′ cement back patio. Newer Electric Heat Pump & Central Air, 200 AMP Electric Service. Second Floor: Two 1,000 SF 2BDR one bath residential units are above. Tall ceiling, gas heat, gas cooking, double-glazed windows, and each unit has 100 AMP electric service. One unit offers refinished hardwood floors, while the other has carpeting. External iron staircase exists in back. All utilities are separately metered and the building is Code Compliant. Area rents are about $.90/SF/M, so this property is poised to be a money maker: GAI = $43,600, Expenses = $6,600, NOI = $37,000. This building is solid and the prospective financials are strong offering a 10-CAP to investors, or ready for a fresh entrepreneur to unfold their vision in the commercial space while covering their costs from the residential component. Rethink Tacony! 4.5% Rate 20% Down 25 Year Term Lender Financing Available.

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Tacony CDC Now Soliciting Bids for Phase Two of the Torresdale Ave Facade Improvement Project

The Tacony Community Development Corporation (TCDC) is excited to announce it is now receiving bids for the completion of the second phase of its storefront improvement program. This is a formal invitation to any experienced and well-resourced contractor to submit a bid to furnish labor, materials, and equipment to renovate 11 (eleven) storefronts in the Tacony section of Philadelphia.

We will continue our momentum by improving 11 more facades.

We will continue our momentum by improving 11 more facades.

Scope of Work:

The TCDC’s storefront improvement program uses a Historic Preservation based approach to renovate the front facing facades of businesses located along the community’s commercial corridor. Attached to this letter are the construction drawings furnished by UCI Architects of Philadelphia. These designs have been approved by the City of Philadelphia Commerce Department and the Tacony CDC. The scope of work is detailed in the attached construction drawings. The contractor will responsible for acquiring all construction permits. This project is a prevailing-wage project. For additional information on Prevailing Wage Rates and requirements please contact Perritti DiVirgilio- Director Labor Standards Unit of the Philadelphia Commerce Department at 215-686-2132.

Submission Details:

Please submit a cover letter and estimate detailing costs for each individual storefront on your company’s letterhead. Include insurance coverage, estimated timeline, and other relevant documents for compliance with the City of Philadelphia’s commercial construction regulations. Also submit a list of completed comparable projects.

Question Submissions:

Please submit questions for the proposal to alex@tacony.cdc.org by March 13th, 2015. Answers to questions from potential bidders will be distributed by contractors via e-mail. The Tacony CDC will received sealed hard copy bids until 2:00PM Monday, March 30th at Tacony Community Development Corporation 4819 Longshore Ave, Unit C Philadelphia, PA 19135. Bids received after that date will not be accepted.

Download the Facade Bid Packet

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Making the Tacony Promotional Video

By Christian Regosch

In July of this past year our board member Scott DeGiralamo and myself had an idea to make a video about Tacony. Neither of us are cinematographers but how hard could it be? We know the neighborhood, so all we would need to do was to film what we know, add narration, a soundtrack, and edit it into a video.  So with a quick brainstorm and storyboard we began making the video.

Getting Started

After a week or two of research we settled on the style of video we liked.   Back in 2013 Visit Philly created a series of videos highlighting the strengths of some of the Philadelphia’s up and coming neighborhoods. The videos catalogued all the unique sites, shops, and history of these communities within a 2 to 3 minute timespan (click here to check them out). To add depth to the video they brought in a local business owner or resident to narrate the video and drive home the theme of community development. At first we watched the Visit Philly videos to find ideas to incorporate into a documentary style video that would be about ten minutes long. When we watched these videos we thought we could do a great similar video for Tacony. Awesome places to eat, great historic buildings, and quality outdoor spaces. We got to work storyboarding and outlining potential locations, shots, and film to include .

The Interview

Each of the videos included a narrator with local ties. This provides the pacing for the video and reinforces its “street cred.” For our video we asked Louis Iatarola to serve as the narrator. Lou and his father are both lifelong residents, and led the restoration effort of the Tacony Music Hall. This meant Lou could easily speak at length about Tacony.

We conducted the interview twice. In our first attempt our lighting was off and the camera set up was incorrect. On our second attempt we simplified our set up and properly placed the lighting around Lou.  This resulted in a better and more stable baseline for our video. Each interview session lasted forty minutes which means the audio you hear in the video is the best of the best from nearly 80 minutes of recording.

Lou

This still from the first interview shows Lou standing in a slightly different location with a darker lighting scheme.

Getting the Shots

                This was the most time consuming part of creating the video.  Every shot you see in the video comes from a larger cut that is at least one hour’s worth of work. In total we filmed about 25 hours worth of footage. Most shots were pretty straight forward, film up close and then phase out. But two shots in particular required technical expertise. In the beginning of the video right after the opening credits you see a shot of Torresdale Avenue. This shot was done using a jib to obtain a crane shot (hyperlink to the terms). This held the camera 12ft in the air and allowed for a panoramic shot of Torresdale Ave. Right near the end of the film you’ll see a shot of a Master Oon’s Karate studio that moves along with the action. To achieve this shot we laid down track and put the camera on a dolly. This allowed us roll along the front of the studio and capture all of the action (learn more here: jib and dolly).

ScottDeanChristian

Here you see Scott, his cinematographer Dean and myself working the jib, trying to get a shot of the avenue on a sunny day.

Editing

                Editing is a lot like writing, it may seem straight forward but to really do it well we had to revise and revise again. But on top of revising we had to go through hours of film to find the best shots and compile them into the final product. That’s exactly what Scott did. Scott served as our editor and worked multiple late nights to edit the video to his high standards. Our last edit for the video was done immediately prior to uploading the video to our YouTube account. We even put a public version of the video online and had to take it down because certain scenes looked washed out after we uploaded it to YouTube, requiring us to make more adjustments.

EditingPhoto

A shot of myself and Computer Guy Employee Manny reviewing footage of Lardner’s Point Park.

Reaction

                We introduced the video on our Facebook last week and the reaction has been incredible and overwhelmingly positive.  As of Monday the video has been viewed over 2,000 times on YouTube and has reached 24,000 people on Facebook. But the best parts are the comments! People who live in Tacony now and those that once lived in the neighborhood are happy and proud to see that their community is being shown in a positive light. The greatest testament to this is the amount of shares we’ve gotten, currently 84 people. At the current rate this video will garner as many views as the many of Visit Philly Neighborhood videos and could surpass the total in the near future! 

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Construction Update

Key Projects for 2015 are well underway!  Two of Tacony’s largest projects hit the ground running and are already changing the landscape of our community.

Below is the Tacony Academy Wissinoming Campus. Formerly a billiards hall, this site is completely unrecognizable now buzzing with trucks, rebar, and raw material ready to transform this section of the community.

unnamed (1)

Here is a photograph of the New Dietz and Watson plant expansion that will serve as one of its regional distribution centers. Don’t let the picture fool you the new building is enormous and will add 400 jobs to our area.

DietzWatson

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Commercial Real Estate Roundup: Tacony 1/27/2015

Here’s a list of Commercial Real Estate listed for sale in our area. Click links for more details. Information is provided by the seller. Current as of 1/27/2015.

6900 NEW STATE RD, Philadelphia, PA 19135

- Exterior Front

This is a rare opportunity to own a large 6, 264 square foot, Warehouse in a prime location. Just minutes from New Jersey, location on state road with access to interstate 95 and other major highways. This warehouse is ready to go. The property offers a large show room, three separate office spaces, a lunch room, men and women’s bathrooms. This space also offers a huge rear room lined with rows of shelves for storage of inventory. This property just keeps giving it also offers a large space in the back of the building with a newer loading dock and large garage door. The subject has updated HVAC, a newer roof, and much more. If you are looking to location your business in the Philadelphia area you have to see this.

7210-14 VANDIKE ST, Philadelphia, PA 19135

- Exterior Front

Commercial auto and truck repair shop formerly operating for past 35 years. 4 lifts, 10-12 bay sites for repairs. offices first and second floor, waiting area. Adjoining fenced parking area for 25 cars or could be used for additional build-out.. Also possible contractor or small business site with plenty of storage. Many other possible uses. Convenient to main roads and Interstate 95 . 24 hours notice needed. No Sundays.

6918-20 TORRESDALE AVE, Philadelphia, PA 19135

-

Entrepreneur and Investor Alert : Tacony is on the Rise : This 4, 000 SF commercial property is a very desirable premium double-wide Mixed-Use Investment Opportunity strategically located on the commercial corridor in the Heart of Tacony. First Floor: Open 2, 000 SF expansive commercial Space 34’x60′ on ground level is offered for sale ‘as is’ in good condition. Tall ceiling, double-wide window display, use of full 2, 000 SF basement and 22’x34′ cement back patio. Newer Electric Heat Pump & Central Air, 200 AMP Electric Service. Second Floor: Two 1, 000 SF 2BDR one bath residential units are above. Tall ceiling, gas heat, gas cooking, double-glazed windows, and each unit has 100 AMP electric service. One unit offers refinished hardwood floors, while the other has carpeting. External iron staircase exists in back. All utilities are separately metered and the building is Code Compliant. Area rents are about $.90/SF/M, so this property is poised to be a money maker: GAI = $43, 600, Expenses = $6, 600, NOI = $37, 000. This building is solid and the prospective financials are strong offering a 10-CAP to investors, or ready for a fresh entrepreneur to unfold their vision in the commercial space while covering their costs from the residential component. Rethink Tacony!

7013 TORRESDALE AVE, Philadelphia, PA 19135

-

Fantastic Opportunity to own this combination property of apartment over commercial. Last used as a funeral home. Property has been utilized and cared for by the same individuals as a Funeral Parlor since 1985. Property features 4, 452 Sq Ft. Lower level consist of large seating area and show room. Service elevator, lab, bathroom, utility area, and coffee lounge. First floor consist of wide open floor plan. Seating Capacity for 75 persons in large viewing area 14ft X 52ft. 2 Offices, Handicap access, bathroom. Second level consist of living room, dining room, kitchen, 4 bedrooms and bath. Third level consist of large office area and bathroom. 2nd and 3rd floors currently used as residential living. Parking for 15 cars with street to street access. Rare development opportunity with signage for various residential mixed use. Present use or conversion of multi unit use.

7100 EDMUND ST, Philadelphia, PA 19135

7100edmund

Great investment opportunity! Property currently being used as a pizza shop with three fully leased apartments. Highly visible location. New equipment: Walk-in refrigerator, computerized system, surveilence system and ovens.

6601 MARSDEN ST, Philadelphia, PA 19135

- Exterior Side

Come see this rarely offered 5000 sq ft well maintained building with a overhead garage for loading material this is the shop area that has two bathrooms and an office and a changing area. There are also two large offices in the main entrance that are carpeted and three bathrooms. The roof is new ( 2014). The central Air is new. The electrical system is new. There is parking for three cars and also street parking. There is a tenant secured for another year and a half. This is a good opportunity for a nice commercial building for either personal use or rental.

6819 TULIP ST, Philadelphia, PA 19135

- Exterior Front

3 offices-2 powder rooms-open warehouse space-currently occupied for drapery workroom-with full basement-1st floor:2 front offices with very large workroom that has 2 powder rooms and loft above the office space-four ceiling fans in this part of the building-addition built in 2000 w/1200 sq ft.-large workroom and 1 office- stairs to full basement-3 ceiling fans in the addition-1st building is 30×60(1800 sq. ft.)- addition 30×40(1200 sq. ft.)-basement 30×60(1800 sq. ft.)Roof is approx. 15 years and maintained yearly by owner-

7114 TORRESDALE AVE, Philadelphia, PA 19135

6446859

Terrific investment opportunity in the heart of historic Tacony’s commercial district, which is undergoing a series of revitalization measures at the present time. Check out the website historictaconyrevitalization-dot-com! The property’s CMX-2 zoning classification allows a variety of residential and commercial uses, and this large multi-use building can house the next addition to this up-and-coming area.

The Tacony CDC offers this information for educational purposes only.

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New Small Business Resource Packet!

Are you or someone you know looking to start up or revamp a business, well the Tacony CDC can help! Download this brand new small business resource packet to help your new or current business navigate the dozens of programs and organizations in Philadelphia that can launch your business into 21st century. If you need help or guidance with any of these programs please feel free to contact the Tacony CDC at 215-501-7799 for assistance.

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History of the Tacony Library: Photographs

We’re very excited for the upcoming renovation of the Tacony Library and it’s no secret that the Tacony Community Development Corporation views preserving our community’s history as a key to ensuring a bright future. We recently came across some outstanding historical photographs of the Tacony Library that give a sense of what it was like to first walk through those doors on opening day, November 27th, 1906.

Children pose for a photo on the library steps in 1906. [Photo: Free Library]

Children pose for a photo on the library steps in 1906. [Photo: Free Library of Philadelphia]

The Tacony Library was one of 25 libraries constructed with a grant from the Carnegie Corporation. It was the fourth to open of the series. These photos from the Free Library of Philadelphia show how the fixtures, lighting, circulation desk, and even staff appeared in 1906. The building was designed by Philadelphia architect Lindley Johnson and constructed at a total cost of $43,382.59.  (inflation-adjusted to $11,07,946.34 in 2014 dollars) [HABS Survey]

1906

The building’s skylight and windows let natural light into the main reading room. [Photo: Free Library of Philadelphia]

The building’s architecture has notes of a variety of architectural styles. The building’s exterior is mostly Georgian Revival with brick and classical elements. The interior includes a mix of Georgian Revival trim with Arts and Crafts elements such as exposed woodwork, and heavy wooden rafters in the rear area. [HABS Survey]

Pendant lamps hang from the ceiling. Large classical columns and details surround the opening between the main reading room and children's room.

Pendant lamps hang from the ceiling in the rear area. Large classical columns and details surround the opening between the main reading room and children’s room. In 1927 the rear room was converted from a lecture area to a children’s room. [Photo: Free Library of Philadelphia]

Patrons at the Tacony Library enjoyed this environment for nearly 50 years, but by the late 1950’s the Free Library of Philadelphia wanted to “modernize” its branch libraries to accommodate new user needs and preferences. Many branch libraries were renovated, stripped of architectural details in favor of modern architecture, clean lines, and minimal details. The Tacony Library was not exempt from “modernization” during this time. [HABS Survey]

Modern furniture, dropped ceilings, and clean design stripped away original details.

Modern furniture, dropped ceilings, and clean design stripped away original details in the children’s room. [Photo: Free Library of Philadelphia]

By the 1990’s the library underwent another renovation. This renovation restored some original building elements such as the building’s rafters and skylight.

The building's skylight was restored during the 1990's renovation. (Photo: KSK)

The building’s skylight was restored during the 1990’s renovation. [Photo: KSK]

While the 1990’s renovation restored some of the original details it was not a full restoration of the library.

The library's main reading room as it appears today.

The library’s main reading room as it appears today. [Photo: Tacony CDC]

The library's main reading room. [Photo: Library of Congress]

The library’s main reading room. [Photo: Library of Congress]

We’ll keep you updated with details of the library’s renovations and look forward to another successful chapter in the life of this outstanding community anchor.

For a more in-depth history of the library click here.

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Big Projects Underway for 2015 in Tacony

2015 is shaping up to be a busy year for the Tacony neighborhood. With significant construction projects either planned or underway Tacony will be changing for the better.

Tacony Academy Wissinoming Campus: Construction is underway for the new Tacony Academy building at 6201 Keystone St. on the Tacony/Wissinoming Border. This new building replaces the old Tacony Billiards building and will include classrooms, science labs, a library media center, a cafeteria, and a gymnasium.

Aerial rendering of the new Tacony Academy Wissinoming campus on the Tacony/Wissinoming border

Torresdale Ave Storefront Improvement Program: Designs, approvals, and soon construction will be moving forward with a second round of the Tacony CDC storefront program. In partnership with the Philadelphia Commerce Department this round of storefront improvements will take the total improved storefront count to 27 storefronts. That’s nearly 1 in 5 storefronts that will have been improved in and along Torresdale Ave.

Aluminum siding will disappear as historic storefronts and building details are restored in the second phase of the Tacony Storefront Program.

Aluminum siding will disappear as historic storefronts and building details are restored in the second phase of the Tacony Storefront Program. Above is a schematic of planned improvements for State Farm insurance.

Tacony Library: With a major gift from the William Penn Foundation. The Free Library of Philadelphia will be renovating the Tacony Library at 6742 Torresdale Ave. As part of the “21st Century Libraries Initiative.” These improvements will strengthen the library’s functionality to better serve the needs of the 21st century library user. The Tacony CDC is proud to be a community partner as the Tacony library evolves to better serve users in the 21st century while still honoring its rich history as the community anchor of Torresdale Ave.

The library's renovations will better serve users in the 21st century while honoring its rich history with historic preservation.

The library’s renovations will better serve users in the 21st century while honoring its rich history with historic preservation.

SawTown Tavern: Mike Scotese of Grey Lodge Pub and Hop Angel Brauhaus is planning a third Northeast Philly beer bar. Along with partner Troy Everwine, he’s taking over the former Prince Cafe (4717 Princeton St.) in Tacony and will renovate while keeping the doors open. Look for a brighter first floor and a game room upstairs, plus a wood-fired oven for “craft” pizza to go with craft beer. Changes will roll out from the end of this year through beginning of next. (from Zagat.com)

The Prince Cafe will have a vibrant new future as a destination restaurant. This concept rendering highlights the new logo designed by artist Lindsey Tweed. The building honor’s Tacony’s history by calling back the era of the company town built by the Disston Saw Works. Sidewalk seating is also planned.

Keystone Academy: Keystone Academy, currently located at 6660 Keystone St is moving forward with plans to renovate and improve the former Mary Disston School at 4521 Longshore Ave for its new home. Currently in the approvals phase, this new project will renovate a formerly vacant historic school to serve K-8 students. The building will include science labs, classrooms, and other multi-purpose rooms.

The Mary Disston school will have a new future as the home of Tacony Academy  with a historically sensitive renovation and addition.

The Mary Disston school will have a new future as the home of Keystone Academy with a historically sensitive renovation and addition. (photo: PlanPhilly)

Overall, 2015 is looking to be a very busy year of positive change for the Tacony neighborhood. When the CDC’s revitalization project efforts began nearly three years ago no one could have envisioned these dynamic projects in the pipeline. Through hard work and community partnerships the Tacony Community Development Corporation will work to support these transformative projects.

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Looking Back at 2014: A Year of Major Milestones for the Tacony Community Development Corporation

As we approach the end of 2014 this is a great opportunity to look back at the incredible hard work and achievements of the Tacony Community Development Corporation over the past year. We could not have achieved this incredible amount of work without our volunteers, work study students, board of trustees, partners, and staff. 2014 marked some major milestones for our neighborhood listed below.

Design:

Wellens signature awnings received the "Awesome Awnings" award. Our storefront achievements were dynamic in creating a culture of investment on Torresdale Ave

Wellens signature awnings received the “Awesome Awnings” award. Our storefront achievements were dynamic in creating a culture of investment on Torresdale Ave

Promotion:

  • Celebrated the first birthday of the Hoagie Trail, an award-winning promotion linking some of our city’s best hoagie shops located right here in the Tacony neighborhood.
  • Completed merchant spotlight interviews to “meet” our business owners directly online.
  • Partnered with Councilman Henon for FallFest a large-scale neighborhood street festival.
  • Participated in Small Business Saturday on November 29th with 11 participating small businesses.
  • Partnered with the Free Library of Philadelphia Tacony Branch and the Tacony Civic Association for the Winterfest special event at the Tacony Library.
Zach Lashway of phl17 celebrating the Hoagie Trail Birthday with King Fink!

Zach Lashway of phl17 celebrating the Hoagie Trail Birthday with King Fink!

Organization:

  • Continued to develop and retain a dynamic Board of Trustees to guide the Tacony Community Development Corporation.
  • 93 new members joined the Tacony CDC to help fund new security cameras and regular cleaning on Torresdale Ave. Memberships raised more than $3000 in new contributions to fund these efforts.
  • Completed a merchant and resident satisfaction survey to guide efforts over the next year and address important issues.
  • Received awards for outstanding storefront designs, and our Manager Alex Balloon received the Corridor Catalyst Award from the City’s Storefront Challenge.
  • Convened Merchant Group to explore ways to foster a business association for networking and peer-to-peer idea exchange.
  • Completed a 10-year Community Development Corporation Tax Credit Partnership with Waste Management of Pennsylvania, bringing $850,000 to support our neighborhood revitalization efforts.
  • Received a competitive Targeted Corridor Management Grant from the Philadelphia Commerce Department to support our corridor revitalization efforts.
Georgeanne Huff-Labovitz cuts the ribbon to celebrate the completion of 15 storefronts. From left to right Alex Balloon, Tacony CDC; Councilman Bobby Henon; Georgeanne Huff-Labovitz; Deputy Mayor Alan Greenberger; Jim Van Woert Waste Management. Waste Management partnered with the Tacony CDC to bring $850,000 over the next ten years in neighborhood revitalization.

Georgeanne Huff-Labovitz cuts the ribbon to celebrate the completion of 15 storefronts. From left to right Alex Balloon, Tacony CDC; Councilman Bobby Henon; Georgeanne Huff-Labovitz; Deputy Mayor Alan Greenberger; Jim Van Woert Waste Management. Waste Management partnered with the Tacony CDC to bring $850,000 over the next ten years in neighborhood revitalization.

Clean & Safe:

Torresdale Ave has more cameras than any other time in its history. The Philadelphia Police know the location of these cameras and can access footage to help reduce crime in our area. These cameras not only reduce crime they also help to prevent it.

Torresdale Ave has more cameras than any other time in its history. The Philadelphia Police know the location of these cameras and can access footage to help reduce crime in our area. These cameras not only reduce crime they also help to prevent it.

Economic Improvement:

  • Supported the nomination of the National Register Historic District for the Disston Estate area of Tacony. When approved this will bring new eligibility for Historic Rehabilitation Tax Credits for eligible income-producing properties.
  • Completed business recruitment package, and reached out to realtors and targeted new businesses that may consider locating on Torresdale Ave.
  • Assisted in the grand opening of Anthony’s Cafe Espresso at 4741 Princeton Ave
  • Assisted in moving targeted foreclosed properties back on the market, working with both banks and real estate agents.
  • Assisted with the business planning and recruitment of the new SawTown Tavern at the old Prince Cafe located near Torresdale Ave and Princeton Ave.
  • Pasiano’s recently reopened at 7100 Tulip St with a new Italian and Filipino menu.

The SawTown Tavern will be a destination restaraunt with craft pizza and beer. It will also serve as a gathering space in our neighborhood.

 

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Shoppers Shop Small in Tacony

We would like to take a moment to thank all our merchants and shoppers that participated in Tacony’s 2nd annual Small Business Saturday. Our ten participating business offered specials and deals ranging from modest $1 coffee to 25% off your entire purchase. To enhance the experience merchants rewarded shoppers with canvas bags, pins, and bandanas that were given to us courtesy of American Express.

As we have done with similar events we utilized traditional and digital media advertising to draw attention to Small Business Saturday.  On the Wednesday leading up to the event we ran a full-page ad in the Northeast Times touting the participating business and their specials which reached 50,000 people. This ad help drive our mission by promoting Tacony as a destination shopping district and spread the word about our ongoing revitalization. We also ran a social media campaign during the two weeks leading up to the event. For the campaign we took photos of each of our participating merchants with a Shop Small sign.  Over the days leading up to the event we sent these photos and other shop small promotional material through every one of the CDC’s digital platforms. Through these platforms we reached nearly 20,000 people.

RubinoSBS

The line at Runbino’s for Small Business Saturday

On small business Saturday many merchants experienced a modest increase in foot traffic to their shop for the day. Based on our estimates Rubino’s had the highest amount of foot traffic with approximately 30 people stopping into their shop during the course of the day.  The shop that saw the largest increase in total traffic was Sportmaster Bait and Tackle all the way at the corner of Ditman and Robbins. They quadrupled their average off season in store purchases for one day with nearly 15 people stopping into the store.  In total we estimate 150 shopped in Tacony on Small Business Saturday.

Once again we would like to thank all our participating merchants and shoppers for making this event a success and we look forward to finding new and fun ways to promote Tacony’s small businesses. We’d also like to thank American Express for providing us with free promotional material to give out to our merchants and customers.

By: Christian Regosch

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